| Gear Type
- Emphasizes the unique nature
of how fish is caught - usually has a quality component
- Example: troll caught,
instant bled & gutted, flash freeze
- Current examples:
- Gear must be tied to or contribute
to the quality
Species
Specific Emphasizes the unique nature
of the fish species along with its flavor and aesthetic atrributes
- Chums - firm, pink
flesh, moderate fat content
- Pinks - firm, light
rose-colored flesh, fine texture, delicate flavor
- Coho - orange-red,
firm texture, delicate flavor, relatively high fat content
- Sockeye - deep, red
flesh, fat fish, firm flesh, full - delectable flavor
- Chinook - large size,
high fat content
Examples Include:
- Arctic Keta
- Copper River Reds
|
Regional
Plans
Emphasizes the unique
nature of the area the fish live in
- Pristine waters/isolated
from human impact
- Raised in pure mountain
streams surrounded by lush rain forests
Examples include:
- Arctic Keta
- Copper River
- Cook Inlet
- Organic (statewide)
|
|
Cultural
Identification
Emphasizes the unique
nature of the people who catch and process the fish
- Native heritage - fishing
for thousands of years
- Rugged individualists
surviving the elements to bring consumers worldwide
- Way of life - Thousands
of “Mom and Pops” in the world of multinational
conglomerates
Examples include:
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