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Specialty
Salmon Marketing Mini-Grants
 This
grant program provides Alaska salmon processors and direct
marketing fishers a financial boost in the marketing of their
market-accepted, value-added salmon products. Grants are available
in amounts from $10,000 to $100,000. Grant funds may be used
for advertising, test product giveaways, marketing manager
travel, label design, and all tasks related to product marketing.
Administrative services are not allowed. A joint University
of Alaska/State of Alaska project team will approve and monitor
the grants throughout the grant period. Funds will be disbursed
on an invoice basis to each grantee. Quarterly reports will
be required. Grant funds are to be spent and projects completed
within 18 months of the award. |
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Applicants
will be evaluated competitively based on the following criteria
- Overall
quality, creativity, and effectiveness of the marketing proposal.
- Demonstration
of current market acceptance of the value-added product.
- Uniqueness
of the value-added salmon product.
- Extent to
which the product matches or fits within current consumer food
trends, such as, home meal replacement.
- Applicant's
commitment of time, money, and personnel to the marketing of
the product.
- Demonstration
of need for the marketing grant.
- Time and
effort placed on product research and development.
- Explanation
of how grant will help sustain the effectiveness of current
marketing activities.
- Extent to
which the targeted market and product form helps diversify
existing markets for Alaska salmon.
- Extent to
which proposals help to raise the tide for salmon fishermen.
Click
here for the grant application. Application
must be viewed/printed with Adobe
Acrobat Reader
For more information,
you may contact Debbie Maas at (907) 465-2023 or email her
at deborah_Maas@commerce.state.ak.us
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