| Stage |
Interim
Analysis |
Results |
| 1. |
Project
Set-up |
 |
Business
Strategy Go/No-Go Decision |
|
Aims,
Objectives, Constraints |
| 2. |
Product Idea
Generation |
|
Critical
Analysis of Product and Target Market |
|
Product Concept
and Design Specifications |
| 3. |
Product Design |
|
Evaluation
of Technical Success and Costs |
|
Product Prototype |
| 4. |
Product Testing |
|
Evaluation
of Market Sucess, Quantitative Analysis of Market, Prices,
Costs, Investment |
|
Final Product
Target Market |
| 5. |
Production
and Market Development |
|
Quantitative
Prediction of Outcomes of Launchings |
|
Production
System Marketing Strategy |
| 6. |
Product Launch |
|
Analsysi
of Sales, Buying Behavior, Marketing Methods |
|
Consumer/Customer
Acceptance |
| 7. |
Postlaunch
Review |
|
Analysis
of Product Quality, Efficiency |
|
Product and
market Improvement |
