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Seafood Marketing
State of Alaska > Commerce > DED > Seafood Home  > Seafood Marketing  > Presentation  > Pricing Strategy
 

This segment of the workshop was presented by Quentin Fong. For further information, please contact him at:

Mr. Quentin Fong,
Marketing Specialist
Kodiak Fishery Industrial Technology Center and Marine Advisory Program
907-486-1516
qfong@sfos.uaf.edu

 
Pricing Strategy
 

Price-Quality Relationship

Price-Quality Relationship

Setting Price

Setting Price Chart

Analyze Competitor’s Prices, Costs, and Offers

  • Benchmark own costs against competitors
  • Learn Price and Quality of Competitor’s Offers

When reviewing competitor’s costs, it may be useful to benchmark your costs against theirs. Ask your potential market what they are paying for certain goods and their perception of the quality. You may find an advantage in both areas.